Investments

GIZELLE

Conceptualized in a small cafe at Zamzama, GC was co-founded in 2004 by Faraz Khan and Khusro Ansari and was the first of the many investments by the duo to come later. It specializes in integrated Corporate Social Responsibility (CSR), infra-structure development and media solutions while amalgamating conventional advertising methodology with the principles of CSR and community development, where the ethos of social responsibility is strategically linked with brand recall and mileage.

COLOURS OF INSPIRATION

This venture was formed in 2008. It is headed by Faraz Khan and Khusro Ansari. The objective of this socio-economic platform was to showcase debuting Pakistani artists to the world. COI takes shape as the base for artists to display their work and for the connoisseur, an opportunity to experience the marvels that are created by these artists. COI serves as a socio-commercial platform for the creators and lovers of art alike and provides a foundation for the development and trade of art internationally.

STIMULUS

Stimulus is a social development consulting firm offering innovative business solutions and services to the development community with a vision to enhance global socio-economic sustainability by stimulating the business of development and cultivating the social fabric. Formed in 2009, Stimulushas a clear mission that is guided by transparency, accountability, mutual respect and benefit for all stakeholders while remaining focused on the goal of socio-economic development. Members of the top management are Mehreen Shoaib, Faraz Khan, Khusro Ansari and Farhad Karamally.

THE FOOD COMPANY

The Food Company was formed in 2012 by Naheed Ansari, a renowned name in this field who has taken this art form to new levels, alongwith Faraz Khan and Khusro Ansari, two names synonymous with successful entrepreneurial ventures. . The Food Company is an industrial catering business and is currently providing high quality, hygienic and healthy food to the workforce to more than 1500 people on a daily basis.

Although undermined till a decade back, the food industry has come a long way and has managed to wrench itself free from the conventional mindset. Keeping that in mind, TFC was initiated with a very strong belief – that meals that are prepared with utmost care, hygiene and expertise, are nothing less than a master craft.

FK SQUARED

Created with a vision to provide an innovative platform for writers and showcase their work at a local and global level, FK Squared launched in 2010 by Faraz Khan, Farhad Karamally and Khusro Ansari. Shaista Ayesha is currently leading and managing the business. FK Squared works on various streams that include print publishing, Education & Literacy Drive and encouraging and promoting literary talents through this platform. However, it has established itself mainly as an e-publishing platform, providing accessibility and a value proposition to all those with creative expression.

GIZELLE DIGITAL

Gizelle Digital, initiated by Faraz Khan and Khusro Ansari and headed by Waqar Asghar, has emerged as a brand that realized the upcoming trends in cyberspace and capitalizes on a wide range of mediums to provide maximum benefits to both consumers and brands through customer engagement and cost optimization.

Despite the digital media and platforms taking the world by storm, there was a dearth of one-stop solutions by a local entity to improve operational efficiencies with a calculated mix of technology that brings phenomenally effective results. Gizelle Digital with its cutting edge ideas improves exposure and operational competence. It devises a methodical and creative system by mapping a digital path, reducing campaign execution timelines, increasing cross-sell and up-selling and maximizing marketing and communication mileage.

FeedSol is a social enterprise developed by Engro, Seed Ventures and FMO to offer quality, nutrition-rich, and affordable animal feed products to smallholder and medium-sized dairy farmers to improve livestock health, increase milk yields, and improve dairy farming economics in Pakistan. Improving the viability of rural areas through the support of multi-functional agriculture and alternative options of livestock feed, was the ultimate goal behind this whole project. Our purpose is to ensure availability, accessibility and affordability of essential feed products. We build sustainable livestock supply chains. On a global landscape, the intensive demand for livestock and livestock products, such as meat, dairy, and milk has spurred the growth of animal feed production and animal feed exports among many leading animal feed companies around Pakistan.

Borgata is a brand activation agency that crafts meaningful brand experiences, and puts brand equity into action. Our core services include experiential, trade and promotional marketing. Cosa Nostra is our process to map the activation journey. It is central to our way of working and helps us conceive and execute strategies that create valued engagements. We define ROI as Return on Involvement. Because connection is the most intense form of communication.

AEROsync established in 2016, is a product design company. It develops and produces products designed around consumer challenges, and aims to deliver convenience and positive social impact through their functionality. This start-up was initially incubated at SEED Incubation Centre, and within a year’s time showed signs of promising growth. Henceforth, SEED Private Limited invested in this venture, and has subsequently guided and mentored them through the process of developing workable prototypes, and piloting these prototypes to evaluate the efficacy of their designs.

Created with a vision to provide an innovative platform for writers and showcase their work at a local and global level, FK Squared launched in 2010 by Faraz Khan, Farhad Karamally and Khusro Ansari. Shaista Ayesha is currently leading and managing the business. FK Squared works on various streams that include print publishing, Education & Literacy Drive and encouraging and promoting literary talents through this platform. However, it has established itself mainly as an e-publishing platform, providing accessibility and a value proposition to all those with creative expression.

Kamaalpay is an application that is focused on creating financial inclusion by introducing the masses in Pakistan to digital banking. This application has been developed primarily to enable better communication between merchants and users thus leading to seamless transactions. Its functionality is diverse and inclusive which caters to the higher, middle tier, and BOP markets as well.

Mohafiz is a life saving mobile application that allows you to broadcast a life-threatening situation to the people you choose as ‘In Case of Emergency (ICE)’ contacts through SMS, Facebook, and Twitter. Mohafiz and its features are a response to the lack of infrastructure that our governments have when it comes to providing emergency support services. Mohafiz App has been developed by taking into account that it has all the features needed for the one facing a grave situation.